About MOTIVE

Helping Service Businesses Fix the Right Problem First

MOTIVE is a business growth consultancy that helps service businesses discover what is really slowing their growth—and then gives them practical support to fix it.

Why MOTIVE exists

Growth Starts with Seeing the Full Picture

Many business owners assume they need more marketing, lower prices, or another service. But growth can slow at several points: the wrong customers may be finding the business, inquiries may not be moving forward, the customer experience may be inconsistent, or customers may not be returning.

MOTIVE helps business owners understand where customers are getting stuck before deciding what to change.

Businesses Do Not Grow by Fixing Everything

They grow by identifying the right problem and improving it intentionally.

MOTIVE examines how customers move through six connected stages: Attract, Connect, Recommend, Follow Up, Deliver, and Retain.

When one stage is weak, it can affect everything that follows. Our role is to help business owners understand where that is happening and decide what to focus on first.

Shelleka Powell-Tomlinson
Meet the founder

Shelleka Powell-Tomlinson

Founder & Chief Consultant

Shelleka brings more than eleven years of experience in sales, customer conversations, leadership, and customer experience. She holds a bachelor’s degree in Media and Communication and is currently pursuing a master’s degree in Digital Marketing.

She created MOTIVE after seeing how often hardworking business owners invest more time, money, and energy without first understanding why customers are not moving through the business as expected.

Her approach is practical and straightforward: diagnose the problem, choose the right priority, and create an action the business can realistically implement.

Growth starts with clarity

You Do Not Need to Fix Everything at Once

You need to know where to begin.

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